> Key elements of technical SEO

Key elements of technical SEO

Technical SEO is a process of optimize individual websites for the ranking on search engines. It includes optimizing the website structure, code, content, and links. Technical SEO is a complex and ever-changing field, and it is constantly evolving. There are many factors that contribute to a website's ranking in the search engines, and technical SEO is one of them. A well-optimized website will have better chances of ranking higher in the search results. Here are four key elements of technical SEO that you can use to make your website more search engine friendly.

1. Use keyword-rich titles and descriptions When you create a web page, you have the opportunity to include a title and description. These are important elements of your page’s code that tell search engines what your page is about. Make sure to include relevant keywords in your title and description so that search engines can easily understand what your page is about and match it with relevant searches. 

2. Optimize your website’s code The code that makes up your website—the HTML, CSS, and JavaScript—can influence your website’s search engine ranking. Search engines prefer websites that have well-organized and clean code. You can use a tool like W3C Markup Validation Service to check if your website’s code is up to standards. 

3. Structure your website with a sitemap A sitemap is a file that tells search engines about the structure of your website. It’s a helpful tool that can help search engines index your pages more effectively. You can create a sitemap using a tool like XML-Sitemaps.com. Once you’ve created your sitemap, you can submit it to search engines like Google through their Search Console. 

4. Use alt tags for images Images can be an important part of your website’s content. But since search engines can’t “see” images, they rely on alternative text (alt text) to understand what an image is about.

Make sure to include relevant keywords in your alt text so that search engines can easily understand what your images are about and match them with relevant searches.

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